Welcome To Live Blanco

My name is Chris White, and I’m proud to say I come from Coatesville, Pennsylvania, a place that shaped my grit, ambition, and family spirit.

Live Blanco is more than a name; it’s a philosophy. It’s a pun on “live free” a reminder that my family’s legacy has always been built on free thought, free speech, and the courage to be trailblazers. I wanted to expand on who we are and share my story and journey with the world, not just through music, but through every creative act tied to this movement.

The word LIV in Live Blanco carries even deeper meaning. In Roman numerals, LIV represents 54, the age my father passed away. Incorporating that number into my business is both an honor and a way of paying homage to him. It’s my way of ensuring that his legacy lives on in everything I create, from songs to merchandise to the stories I tell.

For me, Live Blanco isn’t just a brand. It’s a living tribute to resilience, clarity, and connection. It’s about building something that honors the past while inspiring the future.

This blog will be my space to share that journey with you, the highs, the lessons, the behind-the-scenes of the music, the podcast, the merchandise, and the movement we’re building together.

Thank you for pressing play on this story. Welcome to Live Blanco.